You can find all kinds of firming creams etc, that claim to help reduce the appearance of
cellulite, the key with these products is the action of
massage them in. It will not make your cellulite to away but it will help reduce the appearance.
Medically, you can have fat injected into the dimples to plump them up. Painful and expensive but it's the only way to change it long term.
Weight loss can help, but most importantly you need to build muscle tone.