It is about $15 at Target but if you open the box before you buy it there is a
coupon for $2 off. I open it and use the
coupon each time I buy it. Also if you become nauseous like I did and it made me have a hard time swallowing the pills so I bought the gummies by vitafusion and they tasted pretty good as well. But all prenatals are huge pills.... also if the pills make you feel sick you can take them before you go to bed. That's what I do.