But the owner wanted the big score, and added sugar to his soy
milk (
in those days sugar was a no-no
in the health food industry) and put it
in the refrigerated section even though it isn't any different than the stuff on the shelf in the asceptic cartons. Gave an illusion it was fresher, which it isn't and wasn't. This got it into supermarkets and Whole Foods, but Dean foods, the nation's largest milk marketer, bought the company and forced the owner out of his own company.