You should try moisturizing lotions and some over-the-counter antihistaminics like cetirizine or loratidine. Anti-itch creams such as diphenhydramine (benadryl) may provide
relief.
Another condition can be eczema. It includes a variety of persistent skin conditions which cause dryness, redness, skin swelling, itching or bleeding. It usually affects the face, chest and skin creases.