The swellings or wheals produced after itching can be pale (of skin
color) or red
. Urticaria is usually triggered by allergens, such as drugs, foods, insect bites, inhaled substances, in response to sunlight, cold, heat, stress, exercise, or a viral infection. Other common allergens are pollen, mold, dust, pet dander, or cosmetics. Since you experienced an itch, just go over these possibilities in your mind. Something may strike you.